The Qolab Team
Research and product notes from the team building Qolab in Bengaluru. Posts under this byline pool data and learnings from across the marketplace.
The Qolab Team is the product, data, and research group building Qolab from Bengaluru. Qolab is a marketplace where Indian brands find, book, and pay Instagram creators, with verified audience data on every profile and payment protection on every deal. Posts published under this byline are written by the people who build and operate that marketplace, not by a content agency.
The byline exists for work that does not belong to a single author. Pricing studies, fraud-detection explainers, and product guides pool learnings from across the platform: what brands search for, what creators actually charge, which campaigns deliver, and where deals break down. When a post cites a number, it comes from marketplace data or a named external source, and the honest caveats ship with it.
Three data assets inform most of what the team publishes. Qolab Price is the rate engine that computes a defensible price for every creator from verified reach and engagement. Qolab Score screens accounts for inflated followers and engagement fraud. Tracked links measure what campaigns actually convert. Together they give the team a view of the Indian creator economy that survey-based reports cannot match.
The editorial rules are simple. No invented statistics. No recycled listicles. A visible updated date appears only when a post gets a substantive refresh. If a topic needs first-hand experience the team does not have, it stays unwritten. Questions, corrections, and topic requests are welcome through the contact page.
Running your first influencer campaign on Qolab: brand guide
A step-by-step walkthrough of running a campaign on Qolab as a brand: filtering verified creators, writing briefs that get replies, negotiating in-app, paying into protection instead of hope, and reading the report at the end.
Micro vs macro influencers in India: real data from 2,500 campaigns.
Everyone repeats that micro influencers have higher engagement. True. They also have higher overhead per campaign, lower reach ceilings, and don't move the needle on awareness plays. We crunched 2,500 Indian campaigns to give you the actual decision tree.