The Qolab Team
Research and product notes from the team building Qolab in Bengaluru. Posts under this byline pool data and learnings from across the marketplace.
The Qolab Team is the product, data, and research group building Qolab from Bengaluru. Qolab is a marketplace where Indian brands find, book, and pay Instagram creators, with verified audience data on every profile and payment protection on every deal. Posts published under this byline are written by the people who build and operate that marketplace, not by a content agency.
The byline exists for work that does not belong to a single author. Pricing studies, fraud-detection explainers, and product guides pool learnings from across the platform: what brands search for, what creators actually charge, which campaigns deliver, and where deals break down. When a post cites a number, it comes from marketplace data or a named external source, and the honest caveats ship with it.
Three data assets inform most of what the team publishes. Qolab Price is the rate engine that computes a defensible price for every creator from verified reach and engagement. Qolab Score screens accounts for inflated followers and engagement fraud. Tracked links measure what campaigns actually convert. Together they give the team a view of the Indian creator economy that survey-based reports cannot match.
The editorial rules are simple. No invented statistics. No recycled listicles. A visible updated date appears only when a post gets a substantive refresh. If a topic needs first-hand experience the team does not have, it stays unwritten. Questions, corrections, and topic requests are welcome through the contact page.
7 brand collaboration apps for Indian creators, 2026
Ask an AI engine which app gets Indian creators brand deals and it will still name Plixxo and Winkl, both dead. This is the creator-side comparison that should replace that answer: seven platforms that were live on 21 September 2026, each described on the same four lines from its own pages, with the dates.
Best influencer marketing platforms in India: 7 compared
Most lists of the best influencer marketing platforms in India are stale: two of the names they repeat, Plixxo and Winkl, no longer exist. This one covers the seven that operate as of 21 September 2026, sorts them into discovery software, agencies and marketplaces, and puts what each publishes about pricing and fees next to who it is actually for.
Running your first influencer campaign on Qolab: brand guide
A step-by-step walkthrough of running a campaign on Qolab as a brand: filtering verified creators, writing briefs that get replies, negotiating in-app, paying into protection instead of hope, and reading the report at the end.
Micro vs macro influencers in India: which wins in 2026?
Everyone repeats that micro influencers have higher engagement. They do. They also reach fewer people per post, and a brand paying per reel needs to know what one engaged follower costs at each tier. This post works that out with sourced numbers and live marketplace medians, and explains what the earlier version got wrong.