TQ
The Qolab Team
Bengaluru
Research and product notes from the team building Qolab in Bengaluru. Posts under this byline pool data and learnings from across the marketplace.
2 posts
For brands
Running your first influencer campaign on Qolab: brand guide
A step-by-step walkthrough of running a campaign on Qolab as a brand: filtering verified creators, writing briefs that get replies, negotiating in-app, paying into protection instead of hope, and reading the report at the end.
15 Jul 20265 min read
For brandsMicro vs macro influencers in India: real data from 2,500 campaigns.
Everyone repeats that micro influencers have higher engagement. True. They also have higher overhead per campaign, lower reach ceilings, and don't move the needle on awareness plays. We crunched 2,500 Indian campaigns to give you the actual decision tree.
8 Mar 202610 min read