Brand Guidelines

A Qolab campaign is paid content. You pick a creator, you offer a fixed amount for a reel, story or post, the creator accepts, you pay that amount into Qolab, the creator makes and posts the content, and Qolab releases the money to them once the post is live. Every deal on Qolab works this way, with no exceptions.

That means an invite is an offer of money for a piece of content. It is not a job offer, not a partnership proposal, and not a way to get a creator's attention for something else.

Inside a brief you can ask for all of the usual things:

• The product or service to be shown, used or reviewed honestly.
• Specific points, features or offers to be mentioned.
• Hashtags, mentions, a link in bio, a promo code.
• A posting window or deadline, and how long the post stays up.
• One or two rounds of reasonable edits before the post goes live.
• A shoot at your location or an event, with travel and stay covered by you.

Examples of briefs that are fine: “One 30-second reel unboxing our skincare kit, natural light, mention the launch offer”, “A reel showing how you order on our app, use code QOLAB10”, “Host a 20-minute Instagram Live with our founder, then post a recap reel”.

Qolab checks every brief, campaign description and message before it is delivered. The following are stopped automatically, and the creator never sees them:

• Recruiting. Offering a job, a role, a hosting position, or asking creators to “join your team” or “become a live streaming host”.
• Pay that isn't a fixed amount. Commission, revenue share, performance-based earnings, “earn unlimited”, or anything where the creator's pay depends on what they bring in.
• Asking creators for money or documents. Any fee, deposit, registration charge, “refundable security amount”, or a request for ID, PAN, Aadhaar or bank details. Qolab collects payout details from creators itself, after a deal.
• Moving the creator somewhere else. Asking them to install your app to get paid, to sign up on another site, or to continue the conversation on WhatsApp, Telegram or email.
• Pretending. An invite that says “1 reel” while the brief asks for something else entirely.
• Targeting. Picking creators by gender or age for anything other than the content itself, or sending adult, dating or gambling work to anyone.

Keep phone numbers, WhatsApp, Telegram, email addresses and external forms out of briefs and chat until a deal is secured. This isn't about control. The creator's protection on Qolab, and yours, is that the money is held in the middle. Once the creator accepts and you pay, Qolab shares contact details with both sides automatically.

Taking a deal off Qolab after meeting a creator here is a breach of the Terms (section 12, non-circumvention) and leads to a pause.

Under the ASCI Influencer Guidelines and the Consumer Protection Act, every paid post must be clearly labelled as an ad, for example with “Ad”, “Sponsored” or Instagram's Paid Partnership label. The label must be visible, not buried in hashtags. Both the brand and the creator are responsible.

On Qolab, creators are always free to add that label, and a brand can never ask them to leave it out. Asking a creator to “keep it natural, don't say sponsored” is treated the same as the rules in section 3.

Every new brand is checked by the Qolab team before it can send invites. We look at your website, your email, your GST number if you have one, and what your business does. This usually takes a few hours, and you'll get an email the moment it's done. Until then you can browse creators, build lists and draft campaigns. Verified brands show a badge on every invite, which creators trust.

When a brief or message is stopped, you see the exact reason on screen right away, and nothing is delivered. Edit the text and send again.

Some wording is held for a human look instead of refused, for example “join our team” in an otherwise normal brief, or a brand's very first invite. You see “under a quick Qolab review” and the creator sees nothing until it is released, usually within a few hours. If it is stopped, you are told why and can edit and resend.

Repeated attempts follow a ladder. Three refused attempts in a day put new invites on hold for seven days. Doing it again while on hold, or a stopped invite that was a clear scam, pauses the account: you can still sign in and read messages, but campaigns, invites and payments stop. Every step emails you the rule and a link to appeal. Write to us at support@qolab.in or from Help & support inside your dashboard, and a person will answer within two working days. If it was a mistake on our side, everything is restored.

These guidelines are the plain-English version of the Terms of Service, which remain the binding text.