Qolab is India's transparent creator-brand marketplace — where engagement beats follower count, every price is shown upfront, and payments are escrow-backed from minute one.
Hi — I'm Saurabh Nishad, founder of Qolab. I built this platform because the Indian creator economy is one of the world's biggest opportunities — and also one of the most broken when you look closely.
India's creator economy is projected at ₹3,000+ crore per year according to industry estimates (EY–FICCI Media & Entertainment Report, 2024). But most of the money flows through WhatsApp group negotiations, vanity-metric pricing, and spreadsheets. Creators — especially nano and micro creators with genuinely devoted audiences — undersell themselves because there's no reference price. Brands overpay mega accounts whose engagement doesn't match their follower count. Agencies lose deals they sourced to direct off-platform DMs. Everyone loses, except the status quo.
Qolab is the platform that should have existed five years ago. We use Meta's official Graph API to pull real engagement data, compute a fair price every creator and brand sees upfront, run payments through Razorpay escrow, auto-generate GST-compliant invoices, and keep a dedicated ops person on every campaign. Creators pay 0%. Brands pay 10%. Agencies pay 0% to list.
If you're a creator who's tired of quoting blind — or a brand tired of paying for reach that doesn't move sales — or an agency tired of invisible rosters and leaked commissions — we built Qolab for you.
Grateful you're here.
— Saurabh
Indian creator pricing is still stuck on vanity metrics. We price on real reach and real engagement — pulled directly from Meta's Graph API — so the right creators get the right money.
Talent lives everywhere. From Kohima to Kochi, Kolkata to Coimbatore — all 28 states and 8 UTs from day one. No tier-1 gatekeeping.
Brands pay a flat 10% platform fee — you see the exact split (creator rate, platform fee, GST) before the booking is confirmed. Creators and agencies never pay us a rupee.
Razorpay Route holds every booking in escrow. A dedicated campaign manager from our team stays with each campaign end-to-end. Disputes get resolved by humans, not automated rejections.
We're opening access city by city starting Q2 2026. Get on the list.