Nikita muthreja

@nikitamuthreja

Gurgaon, HaryanaBeautyLifestyleFoodEnglishHindi

Instagram

Overview

Followers

16.1K

1.7K following

Engagement rate

0.42%

Building

Metrics verified through Instagram via Qolab

Est. reach (30d)

2.6K

Accounts reached

Drives conversation

1.6 comments per 100 likes

Strong Indian audience

93% from India

Reaches new people

77% of reach is non-followers

Posts at a healthy pace

5 posts in the last 30 days

78

/ 100

Qolab Score

Verified, authentic audience signals.

Skincare, makeup and lifestyle

Engagement

Posts vs Reels

PostsReels

Avg likes

88

50

Avg comments

2

3

Engagement rate

0.56%

0.33%

Avg reel views1.4K

Engagement rate

Building

0.42%

Low

Average

Strong

Great

Below the typical 1-3% range

1.62Good

Comments per 100 likes

Typical ~2.5

9

Reel views / 100 followers

Typical ~32

5Good

Posts in last 30 days

Healthy 8-15

Performance by format

Posts vs reels vs stories · floor, average, ceiling

514

Posts

11 posts

982

Reels

14 reels

154

Stories

30 stories

Content

Frequently used hashtags

#workwearstyle#officestyle#outfitinspo#ootd#officeoutfit#grwm#makeuptransformation#officewear#officelook#glowup#officeootd#purpleoutfit#blackjeans#fashionreels#skincaretomakeup

Audience

Top city

Delhi

40% of audience

Top country

India

93% India

Top age

25-34

Largest age group

Top gender

Male

84% of audience

Gender split

84%

male

Female16%
Male84%

Reach source

77%

new

Existing followers23%
New people77%

Age groups

U
0%
13-17
2%
18-24
18%
25-34
51%
35-44
22%
45-54
5%
55-64
1%

Top cities

Delhi, Delhi40.0%
Mumbai, Maharashtra12.1%
Ahmedabad, Gujarat7.6%
Gurugram, Haryana6.7%
Bangalore, Karnataka6.3%
Jaipur, Rajasthan6.2%

Top countries

India

Growth

Followers now

16.1K

Net gain (30d)

·

Tracked since

Jul 26

16.1K16K16K

16.1K

Jul 26Sept 26Nov 26

65+

1%

93.1%

Pakistan2.8%

UAE1.0%

Bangladesh0.9%

Saudi Arabia0.9%

IQ0.3%