Nikita muthreja

@nikitamuthreja

Gurgaon, HaryanaBeautyLifestyleFoodEnglishHindi

Instagram

Overview

Followers

16.1K

1.6K following

Engagement rate

0.63%

Building

Est. reach (30d)

1K

Accounts reached

Metrics verified through Instagram via Qolab

Drives conversation

2.2 comments per 100 likes

Strong Indian audience

93% from India

Reaches new people

51% of reach is non-followers

79

/ 100

Qolab Score

Verified, authentic audience signals.

Skincare, makeup and lifestyle

Engagement

Posts vs Reels

PostsReels

Avg likes

113

74

Avg comments

3

Engagement rate

0.72%

0.48%

Avg reel views1.6K

Engagement rate

Building

0.63%

Low

Average

Strong

Great

Below the typical 1-3% range

2.17Good

Comments per 100 likes

Typical ~2.5

10

Reel views / 100 followers

Typical ~32

1

Posts in last 30 days

Healthy 8-15

Performance by format

Posts vs reels vs stories · floor, average, ceiling

701

Posts

16 posts

966

Reels

9 reels

144

Stories

2 stories

Content

Frequently used hashtags

#averagegharkichotibeti#chotibeti#indiangirl#desigirl#middleclasslife#maybellineteddytint#kneehigh#liptintlove#sareeswag#sareeinspiration#ethnicvibes#desistyle#fashionblogger#nykaacosmetics#nykaabeauty

Audience

Top city

Delhi

40% of audience

Top country

India

93% India

Top age

25-34

Largest age group

Top gender

Male

84% of audience

Gender split

84%

male

Female16%
Male84%

Reach source

51%

new

Existing followers49%
New people51%

Age groups

U
0%
13-17
2%
18-24
19%
25-34
51%
35-44
21%
45-54
5%
55-64
1%

Top cities

Delhi, Delhi40.3%
Mumbai, Maharashtra12.7%
Ahmedabad, Gujarat7.6%
Bangalore, Karnataka6.4%
Gurugram, Haryana6.2%
Jaipur, Rajasthan5.8%

Top countries

India

Growth

Followers now

16.1K

Net gain (30d)

·

Tracked since

Jul 26

16.1K16.1K16.1K

16.1K

Jul 26Aug 26Aug 26

65+

1%

93.1%

Pakistan2.8%

Saudi Arabia1.0%

UAE1.0%

Bangladesh1.0%

IQ0.3%