Nikita muthreja

@nikitamuthreja

Gurgaon, HaryanaBeautyLifestyleFoodEnglishHindi

Instagram

Overview

Followers

16K

1.7K following

Engagement rate

0.44%

Building

Est. reach (30d)

4.2K

Accounts reached

Metrics verified through Instagram via Qolab

Drives conversation

2.3 comments per 100 likes

Strong Indian audience

93% from India

Reaches new people

84% of reach is non-followers

Posts at a healthy pace

13 posts in the last 30 days

81

/ 100

Qolab Score

Verified, authentic audience signals.

Skincare, makeup and lifestyle

Engagement

Posts vs Reels

PostsReels

Avg likes

84

55

Avg comments

3

4

Engagement rate

0.54%

0.37%

Avg reel views1.5K

Engagement rate

Building

0.44%

Low

Average

Strong

Great

Below the typical 1-3% range

2.30Good

Comments per 100 likes

Typical ~2.5

9

Reel views / 100 followers

Typical ~32

13Good

Posts in last 30 days

Healthy 8-15

Performance by format

Posts vs reels vs stories · floor, average, ceiling

439

Posts

11 posts

983

Reels

14 reels

146

Stories

23 stories

Content

Frequently used hashtags

#workwearstyle#ootd#officeoutfit#makeuptransformation#desigirl#outfitinspo#officewear#officelook#officestyle#skincareroutine#glowup#healthyskin#officeootd#grwm#skincaretomakeup

Audience

Top city

Delhi

40% of audience

Top country

India

93% India

Top age

25-34

Largest age group

Top gender

Male

84% of audience

Gender split

84%

male

Female16%
Male84%

Reach source

84%

new

Existing followers16%
New people84%

Age groups

U
0%
13-17
2%
18-24
18%
25-34
51%
35-44
22%
45-54
5%
55-64
1%

Top cities

Delhi, Delhi40.2%
Mumbai, Maharashtra12.1%
Ahmedabad, Gujarat7.9%
Bangalore, Karnataka6.4%
Gurugram, Haryana6.3%
Jaipur, Rajasthan6.0%

Top countries

India

Growth

Followers now

16K

Net gain (30d)

·

Tracked since

Jul 26

16.1K16K16K

16K

Jul 26Sept 26Sept 26

65+

1%

93.1%

Pakistan2.8%

UAE1.0%

Bangladesh1.0%

Saudi Arabia0.9%

IQ0.3%